Privacy Policy

Updated on September 30th, 2026

Proofit, Inc. (“Proofit,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how Proofit collects, uses, discloses, retains, and otherwise processes personal information when you visit www.proofitbag.com (the “Website”), purchase or inquire about our products, communicate with us, subscribe to communications, or otherwise interact with Proofit. By using the Website or otherwise interacting with Proofit, you acknowledge the practices described in this Privacy Policy. Where applicable law requires consent for a particular collection, use, disclosure, cookie, tracking technology, or marketing activity, Proofit will obtain such consent as required by law.

Definitions

For purposes of this Privacy Policy:

• “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identified or identifiable individual or household, as defined by applicable law.
• “Service Provider” means a third party that processes Personal Information on Proofit's behalf or provides services supporting Proofit's business.
• “Website” means www.proofitbag.com and any pages or functionality operated by or on behalf of Proofit through that domain.
• “You” or “your” means an individual who visits the Website, purchases or uses a Proofit product, communicates with Proofit, or otherwise interacts with us.

Personal Information We Collect

Depending upon how you interact with Proofit and the functionality available through the Website, we may collect the following categories of Personal Information:

• Contact information, such as your name, email address, telephone number, billing address, and shipping address;
• Order and transaction information, such as products purchased, order history, transaction amounts, shipping information, returns, refunds, and customer-service communications;
• Payment-related information. Payments may be processed by third-party payment processors. Proofit may receive limited transaction information, such as payment status, transaction identifiers, billing information, and information concerning the payment method. Complete payment-card credentials may be collected and processed directly by Proofit's third-party payment processors rather than Proofit, depending upon the payment method selected;
• Account information, if account functionality is offered, such as account identifiers and preferences;
• Communications, including information you provide when contacting customer service, submitting a form, participating in a promotion, or otherwise communicating with us;
• Marketing preferences, including whether you have subscribed to or opted out of promotional communications;
• Device and Internet activity information, such as IP address, browser type, device type, operating system, pages viewed, referring URLs, interactions with the Website, and similar technical information;
• Cookie and tracking information, as described below; and
• Other information you voluntarily provide to us.

We ask that you not provide sensitive Personal Information that is unnecessary for your interaction with Proofit.

De-Identified and Aggregated Information

Proofit may create or receive aggregated, anonymized, or de-identified information that cannot reasonably be used to identify an individual. Proofit may use and disclose such information for lawful business purposes, including analytics, product development, business planning, and improving the Website and Products. Proofit will not attempt to re-identify information that is required by applicable law to remain de-identified, except as permitted by law.

Sources of Personal Information

We may collect Personal Information: (i) directly from you; (ii) automatically when you use the Website; (iii) from payment processors, shipping and fulfillment providers, fraud-prevention providers, analytics providers, advertising and marketing partners, and other Service Providers; and (iv) from publicly available sources or other sources where permitted by applicable law.

How We Disclose Personal Information

We may disclose Personal Information to the following categories of recipients for legitimate business purposes and as permitted by applicable law:

• Service Providers that assist with website hosting, payment processing, order fulfillment, shipping, customer service, communications, analytics, information technology, security, fraud prevention, marketing, and other business operations;
• Advertising and marketing partners, where applicable and subject to any consent or opt-out rights required by law;
• Professional advisers, including attorneys, accountants, insurers, auditors, and other advisers;
• Government authorities, courts, law-enforcement agencies, or other parties when disclosure is reasonably necessary to comply with applicable law, legal process, enforce Proofit's rights, investigate fraud or unlawful conduct, or protect the rights, property, or safety of Proofit or others;
• A purchaser, investor, successor, lender, or other relevant party in connection with an actual or proposed merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or other corporate transaction; and
• Other parties at your direction, with your consent, or as otherwise disclosed at the time Personal Information is collected.

Proofit does not disclose Personal Information to third parties for purposes materially inconsistent with this Privacy Policy unless otherwise disclosed to you or permitted by applicable law.

How We Use Personal Information

We may use Personal Information to:

• process, fulfill, ship, and administer orders and transactions;
• provide customer service and respond to inquiries;
• operate, maintain, personalize, troubleshoot, and improve the Website and our products;
• communicate with you regarding orders, shipping, returns, customer service, security, and other transactional matters;
• send marketing and promotional communications where permitted by law and, where required, with your consent;
• administer promotions, surveys, contests, or similar activities;
• analyze Website usage and business performance;
• detect, investigate, and prevent fraud, security incidents, abuse, and unlawful activity;
• comply with legal, tax, accounting, regulatory, and contractual obligations;
• establish, exercise, or defend legal claims; and
• carry out other purposes disclosed to you at the time of collection or with your consent.

Email and Marketing Communications

Proofit may send transactional communications relating to purchases, orders, shipping, returns, customer service, security, or other interactions with us. Transactional communications are separate from marketing communications.

Proofit may send marketing or promotional communications where permitted by applicable law and, where required, with your consent. You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication or by contacting us. Unsubscribing from marketing communications will not prevent Proofit from sending non-promotional communications relating to your transactions or relationship with us.

If Proofit uses customer information for audience matching, targeted advertising, or similar advertising activities, such practices will be conducted subject to applicable notice, consent, and opt-out requirements.

Data Retention

Proofit retains Personal Information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including processing and maintaining transactions, providing customer service, complying with legal, tax, accounting, and regulatory obligations, resolving disputes, preventing fraud, enforcing agreements, and protecting Proofit's legal rights. Retention periods may vary depending upon the type of information, the purposes for which it was collected, applicable legal requirements, and legitimate business needs. When Personal Information is no longer reasonably necessary, Proofit may delete, de-identify, or anonymize it in accordance with applicable law.

Data Security

Proofit maintains reasonable administrative, technical, and physical safeguards designed to protect Personal Information against unauthorized access, acquisition, destruction, loss, misuse, alteration, or disclosure. However, no method of transmission over the Internet, electronic storage system, or security measure is completely secure, and Proofit cannot guarantee the absolute security of Personal Information. If Proofit becomes aware of a security incident involving Personal Information, Proofit will take such steps as are required by applicable law.

International Data Transfers

Proofit is based in the United States. If you access the Website from outside the United States, your Personal Information may be transferred to, stored in, or processed in the United States or other jurisdictions in which Proofit or its Service Providers operate. Where required by applicable law, Proofit will use appropriate safeguards for international transfers of Personal Information.

 

Your Privacy Choices and Rights

Depending upon where you reside and applicable law, you may have certain rights regarding your Personal Information, including rights to request access, correction, deletion, portability, or restriction of certain processing, and to obtain information concerning Proofit's collection, use, or disclosure of Personal Information. You may also have rights to opt out of certain targeted advertising, sale, sharing, or profiling activities where applicable.

To exercise an applicable privacy right, contact Proofit at support@proofitbag.com. Proofit may take reasonable steps to verify your identity before processing a request and may deny or limit a request where permitted or required by law. Proofit will not unlawfully discriminate against you for exercising an applicable privacy right.

You may also manage certain cookie and advertising preferences through available browser, device, Website, or third-party controls, as applicable.

Where applicable law provides a right to appeal Proofit's decision regarding a privacy request, instructions for submitting an appeal will be provided with Proofit's response to the request.

Business Transactions

Proofit may disclose or transfer Personal Information in connection with an actual or proposed merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or other corporate transaction. Any successor's use of Personal Information will remain subject to applicable law and any privacy commitments applicable to the information.

Affiliates

Proofit may disclose Personal Information to its corporate affiliates where reasonably necessary for the purposes described in this Privacy Policy and as permitted by applicable law.

Third-Party Websites and Services

The Website may contain links to third-party websites, applications, or services that Proofit does not own or control. This Privacy Policy does not apply to third parties, and Proofit is not responsible for their privacy, security, or data-handling practices. We encourage you to review the privacy policies of third parties before providing Personal Information to them.

Cookies, Analytics and Similar Technologies

Proofit and its Service Providers may use cookies, pixels, tags, local storage, analytics technologies, and similar tools to operate the Website, remember preferences, understand Website usage, improve performance, prevent fraud, measure marketing effectiveness, and, where applicable, provide or measure advertising.

Some technologies are necessary for Website functionality, while others may be used for analytics or advertising. Where required by applicable law, Proofit will obtain consent before using non-essential cookies or similar technologies.

You may be able to manage cookies through your browser settings, device settings, Website cookie controls, or applicable third-party opt-out mechanisms. Blocking certain technologies may affect Website functionality.

If Proofit engages in targeted or cross-context behavioral advertising, Proofit will provide any notices and opt-out mechanisms required by applicable law.

Payment Processing

Payments made through the Website may be processed by third-party payment processors. Those processors may collect and process payment-card and billing information pursuant to their own privacy notices and contractual obligations. Proofit may receive transaction-related information necessary to process orders, address customer-service matters, prevent fraud, and maintain business records.

Children’s Privacy

The Website is not directed to children under 13, and Proofit does not knowingly collect Personal Information from children under 13. If Proofit learns that it has collected Personal Information from a child under 13 without legally valid authorization, Proofit will take reasonable steps to delete it. If you believe a child has provided Personal Information to Proofit, please contact support@proofitbag.com.

Changes To Our Privacy Policy

Proofit may update this Privacy Policy from time to time to reflect changes in its business practices, Website, technology, or applicable law. The “Updated” date at the top identifies the most recent revision. Where required by applicable law, Proofit will provide additional notice or obtain consent before materially changing how previously collected Personal Information is used.

California Privacy Rights

California residents may have certain rights regarding their Personal Information under applicable California privacy laws, subject to applicable thresholds, exceptions, and limitations. These rights may include the right to know or access certain Personal Information; request correction or deletion; obtain information concerning categories of Personal Information collected, used, disclosed, sold, or shared; and opt out of the sale or sharing of Personal Information or certain targeted or cross-context behavioral advertising where applicable.

Proofit will not unlawfully discriminate against a consumer for exercising an applicable privacy right.

To submit a privacy request, contact support@proofitbag.com. Proofit may take reasonable steps to verify your identity and authority before processing a request.

Where permitted by applicable law, an authorized agent may submit a request on behalf of a consumer, subject to Proofit's reasonable verification of the agent's authority and the consumer's identity.

Proofit does not sell Personal Information for monetary consideration. If Proofit's use of advertising or analytics technologies constitutes “selling” or “sharing” Personal Information under applicable law, Proofit will provide any notices and opt-out mechanisms required by applicable law.

Browser and Global Privacy Signals

Certain browsers or devices may transmit privacy preference signals, including Global Privacy Control (“GPC”) signals. Where Proofit is legally required to recognize such signals, Proofit will process them in accordance with applicable law. Because standards concerning other “Do Not Track” signals are not uniform, the Website may not respond to all such signals unless required by law.

Contact Us

If you have questions about this Privacy Policy, Proofit's privacy practices, or wish to exercise an applicable privacy right, please contact:

Proofit, Inc.
2720 S. River Road
Des Plaines, Illinois 60018
Email: support@proofitbag.com